TAPMI organizes the 25th Edition of Brandscan
| 13/November/2017

Manipal, 12 November 2017: BrandScan, the biggest disguised market research fair conducted by the students of T.A. Pai Management Institute – Manipal, was held on 12 November2017 in Manipal.

 

The Chief Guest for the event Mr.Prateek Kumar, Head of MarketingJockey India Limited Said "Market Research is the soul or backbone of  any Industry. In fact Market Research should be considered as a continuous process and not just a one-time activity”

Speaking on the importance of an event like BrandScan, Prof. Simon George, Dean of Academics,said"It’s a time to celebrate as BrandScan has reached its 25th year. It has got bigger and better with time. Lot of new initiatives are being taken this time like product testing and digitization; in fact we have a BrandScan app now. And, all credit to the students for managing such a huge endeavour with almost near to perfection.”

Prof. Madhu Veeraraghavan, Director, TAPMI, said, "BrandScan carries the legacy of being the most effective disguised market research to obtain unbiased and natural responses of customers. BrandScan serves as a great platform for both learning and direct connect with the industry”

 

 Left to Right:


Dr. Shirshendu Ganguli (Chairperson- BrandScan)

Dr.Simon George (Dean- Academics)

Dr. Madhu Veeraraghavan (Director, TAPMI)

Mr. Prateek Kumar (Chief Guest)

Mr. Siddhant Chawla (Convenor -BrandScan)

Mr. Ram Pancharia (Co-convenor  BrandScan)

BrandScan’s coveted clientele list includes Eros Now, HUL, Apple, Citibank, Reliance Jio, Reebok, Samsung, Rorito, Canon, Mother’s Recipe, IBM, ICICI, Amul, FlipKart, Fastrack, Perfetti among others. TAPMI Brandscan is conducted in association with Nielsen as the Market Research advisor and UN-3 Consulting as the Knowledge partner.

BrandScan fair included other events like ‘Kids Got Talent’ , ‘Brag On’ and ‘BechDaal’to entertain the audience.

The next leg of the event will be held at Bangalore on the 18thand 19th of November at Orion Mall, Yeshwantpur.

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About TAPMI - The student city of Manipal, Karnataka plays host to the T. A. Pai Management Institute, fondly called TAPMI. With academic rigour and experiential learning as its core, TAPMI’s Post Graduate Diploma in Management programs (PGDM) are approved by the All India Council for Technical Education (AICTE) and internationally accredited by AACSB. This year, a new PGDM program in Human Resources (HR) is being launched by the institute and are awaiting regulatory approval.

 

For editorial queries, please contact –

Manjari – 9108292056 | manjari@brand-comm.com

Priyanka – 8792287138 | priyankas@brand-comm.com